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  University student-focused social network,  LoopChat  has exceeded a quarter of a million users, with more than 50,000 messages exchanged daily.  The app was launched in 2020 by Jason Li, who after accomplishing a successful startup exit whilst still in college himself, saw a major gap in the social media landscape as existing platforms did not address the unique needs of university students. The company has quickly become a mainstay amongst incoming college freshmen across America who struggle to find their core friend group and social interaction during pandemic lockdown situations. LoopChat supports hundreds of active local and national communities with on-campus student leaders who assist incoming students with every aspect of their new lives from finding roommates, to attending classes, and even dating advice.  Similar to Facebook in its earliest days, LoopChat is currently only available to students with working university email addresses.  These pre-authenticated user groups h

  Sergei Kovalenko, co-founder of Braavo Capital, a leader in revenue-based funding for mobile apps and games, discusses the evolution of app user acquisition advertising with AdSide Media CEO Evgeny Marchenkov. According to market research companies like Statista, the number of global smartphone users now exceeds 3.5bn. With those numbers having risen consistently over the last decade, it's no surprise that mobile ad impressions became the foremost target for marketing agencies in search of new audiences. It’s amazing to think that the Apple App Store only launched 10 years ago, and yet mobile advertising accounted for over $129bn in total spending last year. This transition to digital advertising is correlated to a noticeable shift away from print, radio, and TV – where advertisers pay hefty fees for ad space prior to ever seeing a return on investment, sometimes spending millions on fruitless campaigns. Hence, the prevalence of digital advertising has ushered in a new age: the e